Outstanding Customer Service in Tourism


'Welcome to Yorkshire' (the regional tourist agency for Yorkshire) hold an Annual Awards competition called the ‘White Rose Awards’. This is the largest awards competition for tourism anywhere in the UK.

The Awards recognise a wide range of achievements in tourism over 17 different categories, such as best large and small hotels, best pubs, best restaurants, best camping and caravan sites and best cultural events.

The judging panel draws up a shortlist for each of the categories. This is followed by 6 weeks of mystery shopping undertaken by specialist research companies before the judging panel make their final decision, which will be announced at an awards ceremony later in the year.

The Awards include a category for Outstanding Customer Service and we can announce that the finalists in this category for 2016 are:

  • Bettys Café Tea Rooms, Harrogate
  • Forest Holidays, Cropton
  • The 36 Bus, Harrogate
  • The Grand Hotel and Spa, York
  • Yorebridge House, Bainbridge
  • Tong Garden Centre, Bradford


The Customer Service Blog would like to congratulate all of the finalists for their outstanding customer service, and wish them the best of luck in the competition. We will let you know the overall winner when the Awards are announced in the Autumn.