"The best way to find yourself is to lose yourself in the service of others."
Mahatma Gandhi (1869 - 1948)
Think about it. In a way, there is no such thing as 'customer service'. There is only PEOPLE service. Why? Because we are all 'people' and we are all 'customers'.
The art of customer service is really just common sense. It is about how you treat other people in life, whether they be your customers, your associates, your colleagues, your family, or your friends.
When business is reduced to just buying and selling products and services, then the only thing that really matters to anyone is the price and the quality of the item being bought/sold.
That leaves little room to gain any kind of competitive advantage in the marketplace. So all you can do to win customers and retain them is to keep your prices lower than your competitors, and then make sure you are offering a product that is at least as good as the products they are offering.
The obvious result is squeezing all profitability out of the market, and it all then becomes a race to the bottom. It becomes 'dog eat dog' in a world full of hungry dogs.
Smart business owners understand that offering truly exceptional service is the only answer. Providing mere customer 'satisfaction' is no longer good enough. In today's cut-throat world, in order to survive, every business needs to create loyal 'fans'.
In the words of Gandhi, the best way to find yourself is to "lose yourself in the service of others."