Regular readers of this blog will know that customer loyalty is the most important ingredient for business success. And the main requirement for customer loyalty is TRUST.
When we
trust a company or a person, then we have confidence in them and in their
honesty and integrity. We believe what they say, and we believe that they will
do the things that they promise to do. We therefore place our faith in them and
we are prepared to buy their goods, or use their services, again and again.
Trust is
integral to all relationships. In fact, it is the foundation on which all relationships
are built, whether they be personal relationships, work relationships, or
business relationships.
When trust
is broken it leads to relationship failure. This is because one of the parties is made to feel insecure or let
down. It is then almost impossible to rebuild trust again in the future.
In business,
building trust is absolutely crucial. Why? Because if your customers trust your
company, then they will remain loyal. And customer loyalty will ensure your long-term
business success and survival.
If you run a
business, you can build trust by being open and transparent with your customers
and suppliers right from the start. You must also always be honest, reliable, dependable,
and consistent. And you must always take responsibility to put things right when
things go wrong.
Trust is
probably the most important requirement of success in any business. Do your
customers trust you?
Here are my favourite quotes about trust:
“For trust not him that hath once broken faith.”
William Shakespeare (
“Trust starts with truth
and ends with truth.”
Santosh Kalwar
“To be trusted is a
greater compliment than being loved.”
George MacDonald
“Trust has to be earned,
and should come only after the passage of time.”
Arthur Ashe
“Whoever is careless
with the truth in small matters cannot be trusted with important matters.”
Albert Einstein
“The people when rightly
and fully trusted will return the trust.”
Abraham Lincoln
“Fear leads to more
fear, and trust leads to more trust.”
Dean Ornish
“Keep your promises and
be consistent. Be the kind of person others can trust.”
Roy T. Bennett
“You can fool some of
the people all of the time, and all of the people some of the time, but you can
not fool all of the people all of the time.”
Abraham Lincoln
“Consistency is the true
foundation of trust. Either keep your promises or do not make them.”
Roy T. Bennett
“Trust is the glue of
life. It’s the most essential ingredient in effective communication. It’s the
foundational principle that holds all relationships.”
Stephen Covey
“Trust is like a vase,
once it’s broken, though you can fix it, the vase will never be same again.”
Walter Anderson
“I’m not upset that you
lied to me, I’m upset that from now on I can’t believe you.”
Friedrich Nietzsche
“In this world, there
was nothing scarier than trusting someone. But there was also nothing more
rewarding.”
Brad Meltzer
“The senses deceive from
time to time, and it is prudent never to trust wholly those who have deceived
us even once.”
Rene Descartes
“Every sale has five
basic obstacles: no need, no money, no hurry, no desire, no trust.”
Zig Zigla
“Trust opens up new and
unimagined possibilities.”
Robert C. Solomon
“Trust is the
lubrication that makes it possible for organisations to work.”
Warren Bennis
“Trust is like blood
pressure. It’s silent, vital to good health, and if abused it can be deadly.”
Frank Sonnenberg
“Trust is only gained
when one person risks and doesn’t get harmed. It grows as both people
increasingly risk and don’t get harmed in the process.”
Glen Williams
“Be impeccable with your
word. Speak with integrity. Say only what you mean.”
Don Miguel Ruiz
“Always tell the truth
or the truth will tell on you.”
Frank Sonnenberg
“People are smarter than
you think. Give them a chance to prove themselves.”
Tim Ferris
“Trust is built with
consistency.”
Lincoln Chafee
“Trust is the highest
form of human motivation. It brings out the very best in people.”
Stephen Covey
“It is mutual trust,
even more than mutual interest that holds human associations together.”
H.L. Mencken
“A healthy relationship
is built on unwavering trust.”
Beau Mirchoff
© Darren Bugg 2021
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