Customer Loyalty Training Courses

I recently presented a two-hour lunchtime seminar on the subject of customer loyalty. The seminar looked at why customers become loyal to a particular company or brand, how to build and keep long-term loyalty, and how to use it for the benefit of your organisation.

The seminar was held in Leeds City centre and was attended by 20 people from a range of private sector, public sector, and voluntary sector organisations. The feedback was very positive with two-thirds of attendees rating the event as “excellent” or “very good” in an independent anonymous survey.

Here are some of the responses:

“A very good refresher and thought-provoking session.”

“Great session - well done.”

“It was a great intro.”

“Learning points and content overall were excellent.”

“Good mix of people, backgrounds and experience kept the event flowing. Most useful was the content in the presentation relating to studies.”

“Enjoyed the session.”

“Lots of info in a very short a time.”

“Loved the subject matter - left me wanting to know much more. Loved the examples that brought the session to life. Loved the relaxed atmosphere you created. Loved the conversation in the room. Overall informative and enjoyable.”

“Useful, informative, good interaction from other attendees. Well worth the investment in time.”

“It was centrally located so easy to access. It was a small group. The information was accredited. Slides were brief and there were not too many. Interaction was very useful.”

Future Training Events

I am planning several more training sessions in the Autumn on subjects including customer service, customer satisfaction, innovative marketing, writing skills and use of the internet in business. For more details about my training courses please email: