Yesterday I received an email from
Tesco telling me that they have delayed their decision to change the rewards on
offer through their Clubcard scheme.
Strangely, I never received the first
email sent out to Clubcard holders a few day ago that outlined the “immediate” changes
which have now been delayed. But never mind, I saw it in the media anyway. Just like millions of other angry customers.
The email I received today said: “Over
the last few days, we’ve listened to feedback from our customers who said they
want more time to adjust to these changes, so we’ve delayed them until 10 June
2018. Which means you can still redeem your vouchers at 4x their value until
then at tesco.com/clubcard/boost.”
So ‘well done’ to Tesco for listening
to customer feedback!!!
But does anyone really believe this
ridiculous hogwash? It’s obviously a massive cop-out. And it just sounds silly
when everyone knows the truth. Maybe Tesco would have won more respect from their
customers if they had been been totally honest in the email.
So to help the Tesco marketing
department, I have rewritten the email for them. This is my rewritten 'honest' version:
“We decided to save money by cutting
the value of rewards you get with your Clubcard. But we didn’t want a flood of
people trying to cash in their reward vouchers before the changes came into
effect. So we decided to announce the changes with no prior warning. We thought
no one would notice this nasty little trick that effectively robs our own customers.
But unfortunately we were caught out by numerous people including the money saving expert Martin Lewis, the BBC, most national newspapers, and The Customer
Service Blog."
“To cut a long story short, someone in
our marketing department made a massive cock-up and didn’t do their research
before introducing these changes. Schoolboy error. So we’ve decided to try to
salvage some customer respect by delaying the changes until 10th June 2018.
Which means you can still redeem your vouchers at 4x their value until then at
tesco.com/clubcard/boost.”
Much more honest, don’t you think?