Seth Godin is a best-selling author, entrepreneur, speaker and educator. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including ‘The Dip’, ‘Linchpin’, ‘Purple Cow’, ‘Tribes’, and ‘What To Do When It's Your Turn’. By focusing on everything from effective marketing and leadership, to the spread of ideas and change, Goddin has motivated and inspired millions of business people around the world.
In 2013, Goddin was one of just three professionals inducted into the American Direct Marketing Hall of Fame, and in 2018 he was inducted into the American Marketing Hall of Fame. His book ‘Free Prize Inside’ was a Forbes Business Book of the Year in 2004, while ‘Purple Cow’ sold over 150,000 copies in more than 23 print runs in its first two years.
Here are my 18 favourite quotes by Seth Goddin on the subjects of business, marketing, leadership and inspiration.
“The job isn’t to catch up to the status quo; the job is to invent the status quo.”
“The challenge isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of starting.”
“Don’t find customers for your products, find products for your customers.”
“Marketing done right (is) where the marketer changes the product, not the ads.”
“Don’t try to make a product for everybody, because that is a product for nobody.”
“We’ve greatly exaggerated the risk of sinking, without celebrating the value of swimming.”
“How dare you settle for less when the world has made it so easy for you to be remarkable.”
“Quitting is not the same as failing.”
“The cost of being wrong is less than the cost of doing nothing.”
“Courage is the willingness to speak the truth about what you see and to own what you say.”
"Be genuine. Be remarkable. Be worth connecting with."
"All the creativity books in the world aren't going to help you if you're unwilling to have lousy, lame, and even dangerously bad ideas."
“The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”
“The secret to being wrong isn’t to avoid being wrong. The secret is to being willing to be wrong.”
"If it scares you, it might be a good thing to try."
“Change almost never fails because it's too early. It almost always fails because it's too late.”
“If failure is not an option, then neither is success.”
“Quit or be exceptional. Average is for losers.”