Seth Godin is a best-selling author,
entrepreneur, speaker and educator. In addition to launching one of the most
popular blogs in the world, he has written 18 best-selling books, including
‘The Dip’, ‘Linchpin’, ‘Purple Cow’, ‘Tribes’, and ‘What To Do When It's Your
Turn’. By focusing on everything from effective marketing and leadership, to
the spread of ideas and change, Godin has motivated and inspired millions
of business people around the world.
In 2013, Godin was one of just three
professionals inducted into the American Direct Marketing Hall of Fame, and in
2018 he was inducted into the American Marketing Hall of Fame. His book ‘Free
Prize Inside’ was a Forbes Business Book of the Year in 2004, while ‘Purple
Cow’ sold over 150,000 copies in more than 23 print runs in its first two
years.
Here
are my 18 favourite quotes by Seth Godin on the subjects of business, marketing,
leadership and inspiration.
“The job isn’t to catch up to the status
quo; the job is to invent the status quo.”
“The challenge isn’t in perfecting your
ability to know when to start and when to stand by. The challenge is getting
into the habit of starting.”
“Don’t find customers for your products, find
products for your customers.”
“Marketing done right (is) where the marketer
changes the product, not the ads.”
“Don’t try to make a product for everybody,
because that is a product for nobody.”
“We’ve greatly exaggerated the risk of
sinking, without celebrating the value of swimming.”
“How dare you settle for less when the world
has made it so easy for you to be remarkable.”
“Quitting is not the same as failing.”
“The cost of being wrong is less than the cost
of doing nothing.”
“Courage is the willingness to speak the truth
about what you see and to own what you say.”
"Be genuine. Be remarkable. Be
worth connecting with."
"All the creativity books in the
world aren't going to help you if you're unwilling to have lousy, lame, and
even dangerously bad ideas."
“The best the timid can hope for is to
be unnoticed. Criticism comes to those who stand out.”
“The secret to being wrong isn’t to
avoid being wrong. The secret is to being willing to be wrong.”
"If it scares you, it might be a
good thing to try."
“Change almost never fails because it's too
early. It almost always fails because it's too late.”
“If failure is not an option, then neither is
success.”
“Quit or be exceptional. Average is for
losers.”