New research by the Reputation Institute suggests that UK banks are starting to rebuild their reputation, following the financial crisis, with a marked improvement in the last two years.
The sector has been rated as "average" according to an online survey of 35,000 people. Its score places it higher than the utilities sector, but lower than technology companies.
The Nationwide Building Society tops the list, with RBS rated lowest. The Nationwide's mutual status and the quality of its products rated highly among respondents.
In general, the banks have started to rebuild their reputations over the last two years, with perceptions of products and services improving significantly.
This is despite widespread concern among debt charities over lending policies and overdraft charges among High Street banks (click here to see the recent article on this site by Rachel Reeves MP that deals with this subject).
Virgin Money came second on the Reputation Institute's ranking, followed by Halifax, Lloyds and Metro Bank. Lloyds was one of the biggest risers since last year’s survey, with Santander having fallen in the ranking compared with a year earlier.