TRUST - the main ingredient of business success

Regular readers of this blog will know that customer loyalty is the most important ingredient for business success. And the main requirement for customer loyalty is TRUST.

When we trust a company or a person, then we have confidence in them and in their honesty and integrity. We believe what they say, and we believe that they will do the things that they promise to do. We therefore place our faith in them and we are prepared to buy their goods, or use their services, again and again.

Trust is integral to all relationships. In fact, it is the foundation on which all relationships are built, whether they be personal relationships, work relationships, or business relationships.

When trust is broken it leads to relationship failure. This is because one of the parties is made to feel insecure or let down. It is then almost impossible to rebuild trust again in the future.

In business, building trust is absolutely crucial. Why? Because if your customers trust your company, then they will remain loyal. And customer loyalty will ensure your long-term business success and survival.

If you run a business, you can build trust by being open and transparent with your customers and suppliers right from the start. You must also always be honest, reliable, dependable, and consistent. And you must always take responsibility to put things right when things go wrong.

Trust is probably the most important requirement of success in any business. Do your customers trust you?

Here are my favourite quotes about trust:

For trust not him that hath once broken faith.”

William Shakespeare (Henry VI, Part 3)


“Trust starts with truth and ends with truth.”

Santosh Kalwar


“To be trusted is a greater compliment than being loved.”

George MacDonald


“Trust has to be earned, and should come only after the passage of time.”

Arthur Ashe


“Whoever is careless with the truth in small matters cannot be trusted with important matters.”

Albert Einstein


“The people when rightly and fully trusted will return the trust.”

Abraham Lincoln


“Fear leads to more fear, and trust leads to more trust.”

Dean Ornish


“Keep your promises and be consistent. Be the kind of person others can trust.”

Roy T. Bennett


“You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.”

Abraham Lincoln


“Consistency is the true foundation of trust. Either keep your promises or do not make them.”

Roy T. Bennett


“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”

Stephen Covey


“Trust is like a vase, once it’s broken, though you can fix it, the vase will never be same again.”

Walter Anderson


“I’m not upset that you lied to me, I’m upset that from now on I can’t believe you.”

Friedrich Nietzsche


“In this world, there was nothing scarier than trusting someone. But there was also nothing more rewarding.”

Brad Meltzer


“The senses deceive from time to time, and it is prudent never to trust wholly those who have deceived us even once.”

Rene Descartes


“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”

Zig Zigla


“Trust opens up new and unimagined possibilities.”

Robert C. Solomon


“Trust is the lubrication that makes it possible for organisations to work.”

Warren Bennis


“Trust is like blood pressure. It’s silent, vital to good health, and if abused it can be deadly.”

Frank Sonnenberg


“Trust is only gained when one person risks and doesn’t get harmed. It grows as both people increasingly risk and don’t get harmed in the process.”

Glen Williams


“Be impeccable with your word. Speak with integrity. Say only what you mean.”

Don Miguel Ruiz


“Always tell the truth or the truth will tell on you.”

Frank Sonnenberg


“People are smarter than you think. Give them a chance to prove themselves.”

Tim Ferris


“Trust is built with consistency.”

Lincoln Chafee


“Trust is the highest form of human motivation. It brings out the very best in people.”

Stephen Covey


“It is mutual trust, even more than mutual interest that holds human associations together.”

H.L. Mencken


“A healthy relationship is built on unwavering trust.”

Beau Mirchoff

© Darren Bugg 2021

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